We are pressure sensors

All our partners are certified with ISO 9001:2008 by TÜV Süd.

Ulrich Michels began working in the German sensor market in 1988 with Honeywell Sensing & Control. Ulrich’s primary focus has been with pressure sensors, switches and mass air flow sensors for many different OEM applications.

After spending several years with Honeywell, Ulrich Michels left Honeywell and begin a business relationship with Dennis Dauenhauer, President of All Sensors Corporation. All Sensors is located in California, USA. Ulrich Michels was hired to handle both direct and distribution sales for Europe. All Sensors is a leading manufacture for MEMS Piezoresistive pressure sensors. All Sensors produces low pressure, plastic housing pressure sensors intended for dry air and gas.

BS-rep GmbH was found in 2006 by Birgit and Ulrich Michels. At this time BS-rep GmbH supported MAMCO & Lefoo.

BS-rep GmbH began to distribute pressure and vacuum switches for both MAMCO and Lefoo at this time. Both MAMCO and Lefoo are leading manufactures of switches and control units for HVAC, industrial and other OEM applications.

In 2008 All Sensors Corporation signed a distribution contract with BS-rep GmbH. Ulrich Michels is also response for some direct business with key accounts in the European region.

In 2012 BS-rep GmbH became the exclusive distributor of All Sensors products in the European region.

BS-rep GmbH also became the exclusive representative for Posifa Microsystems in 2012. Posifa is located in San Jose, California producing MEMS massflow sensors, sensor chips and Pirani vacuum sensors.